http://www.youtube.com/watch?v=Xm69M3jtZl4
This link is to the Arctic Monkey's first released single "I Bet That You Look Good On The Dancefloor." The official music video set in a studio appears amateur and simplistic. This allows the audience to see the band perform, and also identifies each member through a range of close-ups, pannings shots and long shots on the band. As the band where unknown to the British public at the time of it's release in October 2005, the camera angles are strategically used to identify the band through their appearance with the audience. As the Arctic Monkey's produce alternative/ indie music, the music video allows the audience to build this stereotype not only based on their music but also on their "grunge" image. This image and style of music is similar to the well known band Oasis, and showing the Arctic Monkey's in their first Music Video in a similar to way to Oasis will attract a similar audience.
This video contrasts with more recent Arctic Monkey's music video's for example "Fluorescent Adolescent" from their second album in which the band aren't featured at all. However by this point the band had built up a persona whereby the band would not need to be physically featured throughout the music video for the audience to identify that this was their song. This is because the fanbase would identify the bands sound, as Alex Turner the lead singer has a distinctive voice by singing in a yorkshire accent. Also this was not the first release from this album and fans who had already purchased the album would identify the song.
Therefore appearance is important to gaining recognition, or being put into a certain genre. Arctic Monkey's first music video allowed the British audience to categorise them in to the genre of alternative/ indie.
This link is to the Arctic Monkey's first released single "I Bet That You Look Good On The Dancefloor." The official music video set in a studio appears amateur and simplistic. This allows the audience to see the band perform, and also identifies each member through a range of close-ups, pannings shots and long shots on the band. As the band where unknown to the British public at the time of it's release in October 2005, the camera angles are strategically used to identify the band through their appearance with the audience. As the Arctic Monkey's produce alternative/ indie music, the music video allows the audience to build this stereotype not only based on their music but also on their "grunge" image. This image and style of music is similar to the well known band Oasis, and showing the Arctic Monkey's in their first Music Video in a similar to way to Oasis will attract a similar audience.
This video contrasts with more recent Arctic Monkey's music video's for example "Fluorescent Adolescent" from their second album in which the band aren't featured at all. However by this point the band had built up a persona whereby the band would not need to be physically featured throughout the music video for the audience to identify that this was their song. This is because the fanbase would identify the bands sound, as Alex Turner the lead singer has a distinctive voice by singing in a yorkshire accent. Also this was not the first release from this album and fans who had already purchased the album would identify the song.
Therefore appearance is important to gaining recognition, or being put into a certain genre. Arctic Monkey's first music video allowed the British audience to categorise them in to the genre of alternative/ indie.
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